Strategic corporate brand alignment: perspectives from identity based views of corporate brands

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Strategic corporate brand alignment: perspectives from identity based views of corporate brands

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_03090561211230205

Strategic corporate brand alignment: perspectives from identity based views of corporate brands

About this item

Full title

Strategic corporate brand alignment: perspectives from identity based views of corporate brands

Author / Creator

Balmer, John M. T

Publisher

Emerald

Journal title

European journal of marketing, 2012-01, Vol.46 (7/8), p.1064-1092

Language

English

Formats

Articles

Publication information

Publisher

Emerald

Subjects

Subjects and topics

More information

Alternative Titles

Full title

Strategic corporate brand alignment: perspectives from identity based views of corporate brands

Authors, Artists and Contributors

Author / Creator

Balmer, John M. T

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_primary_10_1108_03090561211230205

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_03090561211230205

Other Identifiers

ISSN

0309-0566

DOI

10.1108/03090561211230205

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