Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based o...
Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model
About this item
Full title
Author / Creator
Bao, Zheshi and Zhu, Yan
Publisher
Patrington: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Patrington: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeLive streaming commerce enhances shopping experience and reduces uncertainty. However, with increasingly fierce competitions, it has become a challenging task for live streaming commerce platforms to retain existing customers. The purpose of this study to explore factors affecting customers’ stickiness intention toward live streaming commerc...
Alternative Titles
Full title
Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_APJML_09_2021_0707
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_APJML_09_2021_0707
Other Identifiers
ISSN
1355-5855
E-ISSN
1758-4248
DOI
10.1108/APJML-09-2021-0707
