Consumer perceived brand innovativeness: Conceptualization and operationalization

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_EJM_05_2013_0240

Full title

Author / Creator

Journal title

European journal of marketing, 2015-09, Vol.49 (9/10), p.1589-1615

Language

English

Formats

Full title

Consumer perceived brand innovativeness: Conceptualization and operationalization

Author / Creator

Record Identifier

TN_cdi_crossref_primary_10_1108_EJM_05_2013_0240

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_EJM_05_2013_0240

ISSN

0309-0566

DOI

10.1108/EJM-05-2013-0240

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