Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environme...
Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
Drawing on the branded service encounters perspective, the purpose of this study is to investigate how frontline service employees’ environmentally irresponsible behaviors affect customers’ brand evaluations.
Design/methodology/approach
The research conducted two experiments. The first experiment explored the effect of frontline se...
Alternative Titles
Full title
Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_EJM_11_2019_0844
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_EJM_11_2019_0844
Other Identifiers
ISSN
0309-0566
E-ISSN
1758-7123
DOI
10.1108/EJM-11-2019-0844
