The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalt...
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
About this item
Full title
Author / Creator
Publisher
London: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
London: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
The purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies by examining the interrelationships among brand assets, brand trust, and brand loyalty.
Design/methodology/approach
This study used the convenient samplin...
Alternative Titles
Full title
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_IJSMS_11_2016_021
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_IJSMS_11_2016_021
Other Identifiers
ISSN
1464-6668
E-ISSN
2515-7841
DOI
10.1108/IJSMS-11-2016-021
