Toward a goal-oriented view of customer journeys
Toward a goal-oriented view of customer journeys
About this item
Full title
Author / Creator
Publisher
Bingley: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bingley: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeCustomer experience research predominantly anchors the customer journey on a specific offering, implying an inherently firm-centric perspective. Attending calls for a more customer-centric approach, this study aims to develop a goal-oriented view of customer journeys.Design/methodology/approachThis study interprets the results of a phenomeno...
Alternative Titles
Full title
Toward a goal-oriented view of customer journeys
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1108_JOSM_11_2019_0329
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JOSM_11_2019_0329
Other Identifiers
ISSN
1757-5818
E-ISSN
1757-5826
DOI
10.1108/JOSM-11-2019-0329
