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The impact of artificial intelligence stimuli on customer engagement and value co-creation: the mode...

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the mode...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JRIM_10_2021_0260

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

About this item

Full title

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Publisher

Bradford: Emerald Publishing Limited

Journal title

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.317-333

Language

English

Formats

Publication information

Publisher

Bradford: Emerald Publishing Limited

More information

Scope and Contents

Contents

PurposeThis article analyzes the effects of artificial intelligence (AI) stimuli on customer engagement as well as on value co-creation. The moderating role played by customer ability readiness is also examined.Design/methodology/approachTotal 426 questioners are collected from the customers who consumed intelligent service robot.FindingsFirst, the...

Alternative Titles

Full title

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_primary_10_1108_JRIM_10_2021_0260

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1108_JRIM_10_2021_0260

Other Identifiers

ISSN

2040-7122

E-ISSN

2040-7130

DOI

10.1108/JRIM-10-2021-0260

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