Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
About this item
Full title
Author / Creator
Publisher
Abingdon: Routledge
Journal title
Language
English
Formats
Publication information
Publisher
Abingdon: Routledge
Subjects
More information
Scope and Contents
Contents
This research investigates the effectiveness of various trust-building strategies to influence actual buying behavior in online shopping environments, particularly for first-time visitors to an Internet store that does not have an established reputation. Drawing from the literature on trust, we developed a model of how trust-building strategies cou...
Alternative Titles
Full title
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_2753_MIS0742_1222230210
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_2753_MIS0742_1222230210
Other Identifiers
ISSN
0742-1222
E-ISSN
1557-928X
DOI
10.2753/MIS0742-1222230210
