Purchase Intention of Males and Females Through Social Media
Purchase Intention of Males and Females Through Social Media
About this item
Full title
Author / Creator
Publisher
Hershey: IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
Hershey: IGI Global
Subjects
More information
Scope and Contents
Contents
Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purc...
Alternative Titles
Full title
Purchase Intention of Males and Females Through Social Media
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_4018_IJCRMM_2017070101
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_4018_IJCRMM_2017070101
Other Identifiers
ISSN
1947-9247
E-ISSN
1947-9255
DOI
10.4018/IJCRMM.2017070101
