Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
About this item
Full title
Author / Creator
Publisher
Hershey: IGI Global
Journal title
Language
English
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Publication information
Publisher
Hershey: IGI Global
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Scope and Contents
Contents
This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individ...
Alternative Titles
Full title
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_crossref_primary_10_4018_JGIM_2019040104
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_4018_JGIM_2019040104
Other Identifiers
ISSN
1062-7375
E-ISSN
1533-7995
DOI
10.4018/JGIM.2019040104
