Internet Celebrities’ Impact on Luxury Fashion Impulse Buying
Internet Celebrities’ Impact on Luxury Fashion Impulse Buying
About this item
Full title
Author / Creator
Publisher
Curicó: MDPI AG
Journal title
Language
English
Formats
Publication information
Publisher
Curicó: MDPI AG
Subjects
More information
Scope and Contents
Contents
This study investigates how the endorsements of Internet celebrities (ICs) may drive consumer trust in their marketing campaigns, and subsequently affect impulse buying in relation to luxury fashion brands. Drawing on the framework of persuasion with a particular emphasis on the role of receivers, this study identifies five main characteristics, na...
Alternative Titles
Full title
Internet Celebrities’ Impact on Luxury Fashion Impulse Buying
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_041e9e0f7f564712b856f5d03d290b85
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_041e9e0f7f564712b856f5d03d290b85
Other Identifiers
ISSN
0718-1876
E-ISSN
0718-1876
DOI
10.3390/jtaer16060136
