Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfac...
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
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Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and cus...
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Full title
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
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TN_cdi_doaj_primary_oai_doaj_org_article_0bf7a36838804eeb8c8eaebcc0216bdf
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_0bf7a36838804eeb8c8eaebcc0216bdf
Other Identifiers
ISSN
2158-2440
E-ISSN
2158-2440
DOI
10.1177/21582440211040113
