Application of Gamification as a Driver for better Business Performances: Case of Grouper
Application of Gamification as a Driver for better Business Performances: Case of Grouper
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Publisher
Zagreb: Croatian Interdisciplinary Society
Journal title
Language
English
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Publisher
Zagreb: Croatian Interdisciplinary Society
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Contents
Gamification appeared in the realm of marketing and became popular after 2010. The use of gaming applications has become a significant trend in the business world, as an opportunity for alternative interaction with users, particularly applicable in e-commerce. The goal of this study is to examine the effects of using gamification on increasing the...
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Full title
Application of Gamification as a Driver for better Business Performances: Case of Grouper
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TN_cdi_doaj_primary_oai_doaj_org_article_0c822268c4ad4ede8a01fa38e641bb2d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_0c822268c4ad4ede8a01fa38e641bb2d
Other Identifiers
ISSN
1334-4684
E-ISSN
1334-4676
DOI
10.7906/indecs.19.1.11
