Crowdfunding innovative but risky new ventures: the importance of less ambiguous tone
Crowdfunding innovative but risky new ventures: the importance of less ambiguous tone
About this item
Full title
Author / Creator
Liu, Ye , Zhang, Ke , Xue, Weili and Zhou, Ziyu
Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
Journal title
Language
English
Formats
Publication information
Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
Subjects
More information
Scope and Contents
Contents
Crowdfunding provides a novel and potential way for innovative but risky new ventures to fund their new product development (NPD) projects. To help potential investors evaluate the projects and enhance the credibility of disclosure, founders are struggling with how to phrase the project description. The rapidly growing cleantech crowdfunding projec...
Alternative Titles
Full title
Crowdfunding innovative but risky new ventures: the importance of less ambiguous tone
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_0f0a20a757494d73b9f5d4aa6d85f388
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_0f0a20a757494d73b9f5d4aa6d85f388
Other Identifiers
ISSN
2199-4730
E-ISSN
2199-4730
DOI
10.1186/s40854-023-00529-8
