Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context...
Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective
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Publisher
Pretoria: AOSIS
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Language
English
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Publisher
Pretoria: AOSIS
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Contents
Purpose The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective.Design/methodology/approach Purchase and sales managers working for Taiwanese companies were included in the sample. Snowball sampling was app...
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Full title
Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective
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TN_cdi_doaj_primary_oai_doaj_org_article_14dc3d3ab902438eb9f6efc36be41fef
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_14dc3d3ab902438eb9f6efc36be41fef
Other Identifiers
ISSN
2078-5585,0378-9098
E-ISSN
2078-5976
DOI
10.4102/sajbm.v53i1.3346
