The best practice of CRM implementation for small- and medium-sized enterprises
The best practice of CRM implementation for small- and medium-sized enterprises
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Publisher
Basel: MDPI
Journal title
Language
English
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Publisher
Basel: MDPI
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Scope and Contents
Contents
The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state that the growing trend of focusing on the customer and his/her needs has prevailed in recent years. The aim of this article is to analyze the use of CRM (Customer Relationship Management) systems in small- and medium-sized enterpris...
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Full title
The best practice of CRM implementation for small- and medium-sized enterprises
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TN_cdi_doaj_primary_oai_doaj_org_article_275de9c763fe4da59edfae5acc675961
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_275de9c763fe4da59edfae5acc675961
Other Identifiers
ISSN
2076-3387
E-ISSN
2076-3387
DOI
10.3390/admsci9010022
