Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping Sensory M...
Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping
About this item
Full title
Author / Creator
Publisher
Nicolae Titulescu University
Journal title
Language
English
Formats
Publication information
Publisher
Nicolae Titulescu University
Subjects
More information
Scope and Contents
Contents
The unprecedented shift caused by the Covid-19 pandemic generated a series of changes in consumer preferences and behavior. One of the most significant changes is represented by an increasing interest in online shopping. During the last two years consumers have tried to stay safe by shopping online which has resulted in the drop of physical touchpo...
Alternative Titles
Full title
Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_29999e17f5134009b7bc037f13cf095f
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_29999e17f5134009b7bc037f13cf095f
Other Identifiers
ISSN
2343-9742
E-ISSN
2343-9750
