Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Produ...
Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products
About this item
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Author / Creator
Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
The importance and interest in individual cultural values have been increased considerably in recent years. Cultural values have been examined as the antecedent to many consumer behaviors and attitudes. The individual cultural values of consumers are shaping attitude and behavior and how that influence consumer animosity is less studied in the lite...
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Full title
Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products
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Author / Creator
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TN_cdi_doaj_primary_oai_doaj_org_article_36a22286c9ca4066be44c8f9b4ed48c5
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_36a22286c9ca4066be44c8f9b4ed48c5
Other Identifiers
ISSN
2158-2440
E-ISSN
2158-2440
DOI
10.1177/2158244019871056
