Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions
Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions
About this item
Full title
Author / Creator
Publisher
University of Primorska
Journal title
Language
English
Formats
Publication information
Publisher
University of Primorska
Subjects
More information
Scope and Contents
Contents
The purpose of this study is to investigate the drivers affecting merchant’s intention to repeat group deal offers and use the group buying site as a promotional tool. The research is done based on secondary and primary data collection. Primary data was collected through a questionnaire aimed at businesses that had completed a daily deal promotion....
Alternative Titles
Full title
Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_3e9cb18f0f214ec4816685575fcddf3a
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_3e9cb18f0f214ec4816685575fcddf3a
Other Identifiers
ISSN
1581-6311
E-ISSN
1854-6935
DOI
10.26493/1854-6935.17.221-238
