Social networking as an advertising tool in Russia and abroad
Social networking as an advertising tool in Russia and abroad
About this item
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Publisher
Les Ulis: EDP Sciences
Journal title
Language
English
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Publisher
Les Ulis: EDP Sciences
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Scope and Contents
Contents
This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and at...
Alternative Titles
Full title
Social networking as an advertising tool in Russia and abroad
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TN_cdi_doaj_primary_oai_doaj_org_article_48fa1d9aa07a4350abe1b66aa63e2cb2
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_48fa1d9aa07a4350abe1b66aa63e2cb2
Other Identifiers
ISSN
2261-2424,2416-5182
E-ISSN
2261-2424
DOI
10.1051/shsconf/20162801003
