Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
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Mersin: EconJournals
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English
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Mersin: EconJournals
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In this study, we reviewed the existing literature on customer knowledge management, paying special attention to the analytical and methodological studies, to define six success factors for assessing a company's customer knowledge management strategy. To assess these success factors, we opted to conduct a case study on Mobilink, Pakistan's leading...
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Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
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TN_cdi_doaj_primary_oai_doaj_org_article_5283de7be93b42608b1e6447d43a44fe
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_5283de7be93b42608b1e6447d43a44fe
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E-ISSN
2146-4405
