UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE P...
UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS
About this item
Full title
Author / Creator
Publisher
Bucharest: Nicolae Titulescu University Editorial House
Journal title
Language
English
Formats
Publication information
Publisher
Bucharest: Nicolae Titulescu University Editorial House
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More information
Scope and Contents
Contents
[...]understanding the underlying motivations driving consumers' impulse purchases of discounted products is crucial for businesses looking to optimise their online marketing strategies and drive sales. [...]with the rise of e-commerce and the increasing prevalence of online shopping, the study sheds light on the psychological mechanisms shaping co...
Alternative Titles
Full title
UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_6d8a0e717470430d9fd6a6e76aab9d69
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_6d8a0e717470430d9fd6a6e76aab9d69
Other Identifiers
ISSN
2068-7796
E-ISSN
2359-9227
