Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example
Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example
Publication information
Publisher
Les Ulis: EDP Sciences
Subjects
More information
Scope and Contents
Contents
With the rise of high-end technologies such as artificial intelligence and big data, many new consumption patterns are constantly emerging, from offline retail to online e-commerce and then to a New Retail mode combining online e-commerce, offline and logistics. The New Retail mode not only brings a strong impact to the traditional retail industry,...
Alternative Titles
Full title
Analysis of Marketing Innovation Under the New Retail Mode-Taking “Luckin coffee” as an Example
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_7a3855416b854189bd72337cc47a59ba
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_7a3855416b854189bd72337cc47a59ba
Other Identifiers
ISSN
2267-1242,2555-0403
E-ISSN
2267-1242
DOI
10.1051/e3sconf/202123501074
