News website users in Mexico: factors influencing their loyalty
News website users in Mexico: factors influencing their loyalty
About this item
Full title
Author / Creator
Publisher
Pamplona: Universidad de Navarra
Journal title
Language
English
Formats
Publication information
Publisher
Pamplona: Universidad de Navarra
Subjects
More information
Scope and Contents
Contents
Recent technological advances have significantly impacted news media in the way they provide news to the public, evolving into a digital environment. Therefore, digital media today focuses on generating readers’ loyalty to their news websites. In this sense, a multiple linear regression analysis was carried out on a sample of 344 surveys of adult r...
Alternative Titles
Full title
News website users in Mexico: factors influencing their loyalty
Authors, Artists and Contributors
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_7b6a10dd1e3e4ace91a273fe40f6da7e
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_7b6a10dd1e3e4ace91a273fe40f6da7e
Other Identifiers
ISSN
2386-7876
E-ISSN
2386-7876
DOI
10.15581/003.36.1.47-64
