Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
About this item
Full title
Author / Creator
Publisher
EconJournals
Journal title
Language
English
Formats
Publication information
Publisher
EconJournals
Subjects
More information
Scope and Contents
Contents
In this study, we reviewed the existing literature on customer knowledge management, paying special attention to the analytical and methodological studies, to define six success factors for assessing a company’s customer knowledge management strategy. To assess these success factors, we opted to conduct a case study on Mobilink, Pakistan’s leading...
Alternative Titles
Full title
Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_8159a2c7b8f84e009fa7ecc9ff62bfe5
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_8159a2c7b8f84e009fa7ecc9ff62bfe5
Other Identifiers
E-ISSN
2146-4405
