Influence of different types of advertising on the advertising conversion rate in college students
Influence of different types of advertising on the advertising conversion rate in college students
Publication information
Publisher
Les Ulis: EDP Sciences
Subjects
More information
Scope and Contents
Contents
The conversion rate is important measurable data as a metric of the effectiveness of advertising. The higher the conversion rate is, the more people who saw the advertising would take action. Many factors could affect the advertising conversion rate. In this paper, we aimed to find whether the format (video and poster) of advertising presentations...
Alternative Titles
Full title
Influence of different types of advertising on the advertising conversion rate in college students
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_81d3458788884f70b8251538e1a25fd9
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_81d3458788884f70b8251538e1a25fd9
Other Identifiers
ISSN
2261-2424,2416-5182
E-ISSN
2261-2424
DOI
10.1051/shsconf/202317802002
