Manufacturer’s agency channel encroachment on an online retail platform
Manufacturer’s agency channel encroachment on an online retail platform
About this item
Full title
Author / Creator
Guo, Man , Yang, Shilei , Shi, Chunming and Li, Yanglei
Publisher
London: Nature Publishing Group UK
Journal title
Language
English
Formats
Publication information
Publisher
London: Nature Publishing Group UK
Subjects
More information
Scope and Contents
Contents
Channel encroachment intensifies competition among channels and changes the relationships within the supply chain. This study examines the manufacturer’s agency channel encroachment decision and its impact when it has already operated a platform reselling channel and a retailer channel on the platform. Equilibrium results reveal that the manufactur...
Alternative Titles
Full title
Manufacturer’s agency channel encroachment on an online retail platform
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_83a1ade7878e41f28533cd9c6c5697d2
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_83a1ade7878e41f28533cd9c6c5697d2
Other Identifiers
ISSN
2045-2322
E-ISSN
2045-2322
DOI
10.1038/s41598-024-79834-w
