Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’
Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’
About this item
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Author / Creator
Dai, Qiwen , Peng, Shan , Guo, Zijing , Zhang, Chunyu , Dai, Yanhong , Hao, Wenjie , Zheng, Yanqiao and Xu, Wei
Publisher
San Francisco, CA USA: Public Library of Science
Journal title
Language
English
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Publication information
Publisher
San Francisco, CA USA: Public Library of Science
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Scope and Contents
Contents
This paper constructs a theoretical analysis model based on the theories of planned behaviour, consumer emotion and identity by surveying tourists in Zunyi city, China and employing structural equation modelling to explore the influence mechanisms of tourist motivation, satisfaction and place identity on the loyalty of ‘red tourism’. The research r...
Alternative Titles
Full title
Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_8e9033eb3aeb4f6986017644b6b2f5a3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_8e9033eb3aeb4f6986017644b6b2f5a3
Other Identifiers
ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0284574
