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Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic...

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_ad83c9d8f34b430dbb0b2207698ccb8b

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

About this item

Full title

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

Publisher

University of Isfahan

Journal title

New marketing research journal, 2016-03, Vol.5 (4), p.73-98

Language

Persian

Formats

Publication information

Publisher

University of Isfahan

More information

Scope and Contents

Contents

Experts have increasingly noticed the necessity of aligning marketing information security policy with strategic information systems plan to enhance the utilization of information assets. Therefore, this study aimed to provide a model to explain the dimensions and components of aligning the marketing information security policy with strategic infor...

Alternative Titles

Full title

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_doaj_primary_oai_doaj_org_article_ad83c9d8f34b430dbb0b2207698ccb8b

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_ad83c9d8f34b430dbb0b2207698ccb8b

Other Identifiers

ISSN

2228-7744

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