Now hear this!: increasing purchase intentions of green products in business-to-business marketing
Now hear this!: increasing purchase intentions of green products in business-to-business marketing
About this item
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Author / Creator
Publisher
Taylor & Francis Group
Journal title
Language
English
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Publisher
Taylor & Francis Group
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Scope and Contents
Contents
The current study analyzes if higher purchase intention can result from the communication, compliance with, and reporting of sustainable initiatives, and the perceived quality of products in a business-to-business (B2B) context. The theory of consumption values, and the triple bottom line theory help set the study’s framework. Data was gathered thr...
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Full title
Now hear this!: increasing purchase intentions of green products in business-to-business marketing
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Author / Creator
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TN_cdi_doaj_primary_oai_doaj_org_article_afd0a57d79774e6480a6ce8d88ad3345
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_afd0a57d79774e6480a6ce8d88ad3345
Other Identifiers
ISSN
2331-1975
E-ISSN
2331-1975
DOI
10.1080/23311975.2025.2494071
