Assessing User Retention of a Mobile App: Survival Analysis
Assessing User Retention of a Mobile App: Survival Analysis
About this item
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Publisher
Canada: JMIR Publications
Journal title
Language
English
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Publisher
Canada: JMIR Publications
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Scope and Contents
Contents
A mobile app generates passive data, such as GPS data traces, without any direct involvement from the user. These passive data have transformed the manner of traditional assessments that require active participation from the user. Passive data collection is one of the most important core techniques for mobile health development because it may promo...
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Full title
Assessing User Retention of a Mobile App: Survival Analysis
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TN_cdi_doaj_primary_oai_doaj_org_article_ba349ee98b614f0181f0f5f305906a80
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_ba349ee98b614f0181f0f5f305906a80
Other Identifiers
ISSN
2291-5222
E-ISSN
2291-5222
DOI
10.2196/16309
