EXPLORING USEFULNESS OF CRM AND IT IN MALAYSIAN HOTEL INDUSTRY: A QUALITATIVE APPROACH
EXPLORING USEFULNESS OF CRM AND IT IN MALAYSIAN HOTEL INDUSTRY: A QUALITATIVE APPROACH
About this item
Full title
Author / Creator
Publisher
Kedah Darul Aman: Universiti Utara Malaysia
Journal title
Language
English
Formats
Publication information
Publisher
Kedah Darul Aman: Universiti Utara Malaysia
Subjects
More information
Scope and Contents
Contents
Today, the hotel industry is deviating from their traditional way of doing business and is now becoming more customers focused aimed at developing a positive and satisfying relationship with their customers. Information technology (IT) is the most significant factor that is helping the management of hotel industry to lower costs, increase operation...
Alternative Titles
Full title
EXPLORING USEFULNESS OF CRM AND IT IN MALAYSIAN HOTEL INDUSTRY: A QUALITATIVE APPROACH
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_c49dfbfaf8624e119ef3b23dd4f67366
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_c49dfbfaf8624e119ef3b23dd4f67366
Other Identifiers
ISSN
1675-414X
E-ISSN
2180-3862
DOI
10.32890/jict.12.2013.8135
