A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketin...
A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy
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Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
The survey purposes are to preliminarily understand the current situation of atmospheric music broadcast in hot spring hotels and why these choices of music were made. We reviewed literatures regarding applied music and music types, and applied questionnaire, participant observation and unstructured interviews with hotel staff who broadcast music i...
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Full title
A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy
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TN_cdi_doaj_primary_oai_doaj_org_article_d8b19db75af640a9a0b38ab7ff5bbdb7
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_d8b19db75af640a9a0b38ab7ff5bbdb7
Other Identifiers
ISSN
2158-2440
E-ISSN
2158-2440
DOI
10.1177/21582440221147145
