Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise's "Sustaina...
Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise's "Sustainable Party" Event
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Publisher
Switzerland: MDPI AG
Journal title
Language
English
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Publisher
Switzerland: MDPI AG
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Contents
This study examined whether participation in green activities affects the green purchase intention, team identification, and subjective well-being of sports fans through green value cocreation. In addition, this study explored the mediating role of team identification and the moderating role of subjective well-being in green value cocreation. Compo...
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Full title
Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise's "Sustainable Party" Event
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TN_cdi_doaj_primary_oai_doaj_org_article_db1f691b3e5f4e8c836f27c3253c9a0b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_db1f691b3e5f4e8c836f27c3253c9a0b
Other Identifiers
ISSN
2076-328X
E-ISSN
2076-328X
DOI
10.3390/bs14111050
