BRAND COMMUNICATION ON SOCIAL NETWORKS
BRAND COMMUNICATION ON SOCIAL NETWORKS
About this item
Full title
Author / Creator
Publisher
Bucharest: Nicolae Titulescu University Editorial House
Journal title
Language
English
Formats
Publication information
Publisher
Bucharest: Nicolae Titulescu University Editorial House
Subjects
More information
Scope and Contents
Contents
The communication represents a basic element for the marketing activity that helps companies to achieve their objectives. Building long-term relationships between brands and consumers is one of the most important objectives pursued by marketers. This involves brand communication and creating multiple connections with consumers, even in the online e...
Alternative Titles
Full title
BRAND COMMUNICATION ON SOCIAL NETWORKS
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_ef3da9178e6740408b17f8b3aa5efad6
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_ef3da9178e6740408b17f8b3aa5efad6
Other Identifiers
ISSN
2068-7796
E-ISSN
2359-9227,2068-7796
