How effective complaint management affects customer retention: The case of group-buying site grouper...
How effective complaint management affects customer retention: The case of group-buying site grouper.mk
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Author / Creator
Publisher
Split: University of Split, Faculty of Economics
Journal title
Language
English
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Publication information
Publisher
Split: University of Split, Faculty of Economics
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Contents
In a highly competitive modern business world, keeping a dissatisfied customer is essential to any company, considering the high cost of acquiring new customers. It is easier than ever for dissatisfied customers to spread their experiences and bad word of mouth through the various media that new technology and the Internet offer. Therefore, handlin...
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Full title
How effective complaint management affects customer retention: The case of group-buying site grouper.mk
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_ef5d71b421c54e6ea00c5150d4dcb9ed
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_ef5d71b421c54e6ea00c5150d4dcb9ed
Other Identifiers
ISSN
1331-0194
E-ISSN
1846-3363
DOI
10.30924/mjcmi.27.1.9
