Towards Energy-Efficient Mobile Ad Optimization: An App Developer Perspective
Towards Energy-Efficient Mobile Ad Optimization: An App Developer Perspective
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Publisher
Basel: MDPI AG
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Language
English
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Publisher
Basel: MDPI AG
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Contents
Advertising over smart devices is one of the growing trends in the information technology domain. Most of the Android application (app) developers generate revenue through the use of ads, but on the other hand, the end users get the free app. However, the excessive number of ads infers hidden costs with respect to energy consumption, network utiliz...
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Full title
Towards Energy-Efficient Mobile Ad Optimization: An App Developer Perspective
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TN_cdi_doaj_primary_oai_doaj_org_article_fc0ccc359a1a46faa9efc7077a09f6a3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_fc0ccc359a1a46faa9efc7077a09f6a3
Other Identifiers
ISSN
2076-3417
E-ISSN
2076-3417
DOI
10.3390/app10196889
