Network Effects and Personal Influences: The Diffusion of an Online Social Network
Network Effects and Personal Influences: The Diffusion of an Online Social Network
About this item
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Author / Creator
Publisher
Los Angeles, CA: American Marketing Association
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: American Marketing Association
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Scope and Contents
Contents
This article discusses the diffusion process in an online social network given the individual connections between members. The authors model the adoption decision of individuals as a binary choice affected by three factors: (1) the local network structure formed by already adopted neighbors, (2) the average characteristics of adopted neighbors (inf...
Alternative Titles
Full title
Network Effects and Personal Influences: The Diffusion of an Online Social Network
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_econis_primary_664027326
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_664027326
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1509/jmkr.48.3.425
