Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of...
Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
About this item
Full title
Author / Creator
Publisher
Hanover, MD: INFORMS
Journal title
Language
English
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Publication information
Publisher
Hanover, MD: INFORMS
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More information
Scope and Contents
Contents
Product variety is an important strategic tool that firms can use to attract customers and respond to competition. This study focuses on the retail industry and investigates how stores manage their product variety, contingent on the presence of competition and their actual distance from rivals. Using a unique data set that contains all Best Buy and...
Alternative Titles
Full title
Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_econis_primary_665521685
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_665521685
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.1110.1327
