Customer experience modeling: from customer experience to service design
Customer experience modeling: from customer experience to service design
About this item
Full title
Author / Creator
Publisher
Bingley: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bingley: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose - Customer experience has become increasingly important for service organizations that see it as a source of sustainable competitive advantage, and for service designers, who consider it fundamental to any service design project.Design methodology approach - Integrating contributions from different fields, CEM was conceptually developed to...
Alternative Titles
Full title
Customer experience modeling: from customer experience to service design
Authors, Artists and Contributors
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Primary Identifiers
Record Identifier
TN_cdi_econis_primary_726194824
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_726194824
Other Identifiers
ISSN
1757-5818
E-ISSN
1757-5826
DOI
10.1108/09564231211248453
