The Effects of Rewarding User Engagement: The Case of Facebook Apps
The Effects of Rewarding User Engagement: The Case of Facebook Apps
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users. The rule change led to new applications with significantly higher user ratings being developed. Moreover, user ratings became more import...
Alternative Titles
Full title
The Effects of Rewarding User Engagement: The Case of Facebook Apps
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_gale_businessinsightsgauss_A324249985
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_businessinsightsgauss_A324249985
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.1120.0467
