Competing for Attention in Social Communication Markets
Competing for Attention in Social Communication Markets
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
We investigate the incentives for social communication in the new social media technologies. Three features of online social communication are represented in the model. First, new social media platforms allow for increased connectivity; i.e., they enable sending messages to many more receivers, for the same fixed cost, compared to traditional word...
Alternative Titles
Full title
Competing for Attention in Social Communication Markets
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_gale_businessinsightsgauss_A460573393
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_businessinsightsgauss_A460573393
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.2015.2209
