HOW EFFECTIVE COMPLAINT MANAGEMENT AFFECTS CUSTOMER RETENTION: THE CASE OF GROUP-BUYING SITE GROUPER...
HOW EFFECTIVE COMPLAINT MANAGEMENT AFFECTS CUSTOMER RETENTION: THE CASE OF GROUP-BUYING SITE GROUPER.MK/KAKO EFIKASNO UPRAVLJANJE PRITU#142;BAMA DJELUJE NA ZADR#142;AVANJE KUPACA: SLUCAJ GRUPNE KUPOVINE GROUPER.MK
About this item
Full title
Author / Creator
Publisher
Ekonomski Fakultet Sveucilista u Splitu
Journal title
Language
English
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Publication information
Publisher
Ekonomski Fakultet Sveucilista u Splitu
Subjects
More information
Scope and Contents
Contents
In a highly competitive modern business world, keeping a dissatisfied customer is essential to any company, considering the high cost of acquiring new customers. It is easier than ever for dissatisfied customers to spread their experiences and bad word of mouth through the various media that new technology and the Internet offer. Therefore, handlin...
Alternative Titles
Full title
HOW EFFECTIVE COMPLAINT MANAGEMENT AFFECTS CUSTOMER RETENTION: THE CASE OF GROUP-BUYING SITE GROUPER.MK/KAKO EFIKASNO UPRAVLJANJE PRITU#142;BAMA DJELUJE NA ZADR#142;AVANJE KUPACA: SLUCAJ GRUPNE KUPOVINE GROUPER.MK
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Record Identifier
TN_cdi_gale_businessinsightsgauss_A705628571
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_businessinsightsgauss_A705628571
Other Identifiers
ISSN
1331-0194
DOI
10.30924/mjcmi.27.1.9
