Analytics for an Online Retailer: Demand Forecasting and Price Optimization
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
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Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publisher
Linthicum: INFORMS
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Scope and Contents
Contents
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer’s main challenges is p...
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Full title
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
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TN_cdi_gale_incontextgauss__A443457912
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_incontextgauss__A443457912
Other Identifiers
ISSN
1523-4614
E-ISSN
1526-5498
DOI
10.1287/msom.2015.0561