Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integr...
Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publication information
Publisher
Linthicum: INFORMS
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More information
Scope and Contents
Contents
Social media platform owners often choose to provide tighter integration with their own complementary applications (i.e., first-party applications) as compared to that with other complementary third-party applications. We study the impact of such integration on consumer demand for first-party applications and competing third-party applications by e...
Alternative Titles
Full title
Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_gale_incontextgauss__A515125225
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_incontextgauss__A515125225
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.2016.2502
