Research on Dual Channel Supply Chain Decision Making of New Retailing Enterprises Considering Servi...
Research on Dual Channel Supply Chain Decision Making of New Retailing Enterprises Considering Service Behavior in the Era of Big Data
About this item
Full title
Author / Creator
Rong, Di , Zhao, Yuanjun , Han, Chunjia , Yang, Mu and Liu, Fengtao
Publisher
Hershey: IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
Hershey: IGI Global
Subjects
More information
Scope and Contents
Contents
Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-ma...
Alternative Titles
Full title
Research on Dual Channel Supply Chain Decision Making of New Retailing Enterprises Considering Service Behavior in the Era of Big Data
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_gale_infotracacademiconefile_A759118777
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracacademiconefile_A759118777
Other Identifiers
ISSN
1062-7375
E-ISSN
1533-7995
DOI
10.4018/JGIM.291529
