Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
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Publisher
Linthicum, MD: INFORMS
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Language
English
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Publisher
Linthicum, MD: INFORMS
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Contents
There is growing evidence that consumers are influenced by Internet-based opinion forums before making a variety of purchase decisions. Firms whose products are being discussed in such forums are therefore tempted to manipulate consumer perceptions by posting costly anonymous messages that praise their products. This paper offers a theoretical anal...
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Full title
Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
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Author / Creator
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TN_cdi_gale_infotracgeneralonefile_A154518205
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracgeneralonefile_A154518205
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.1060.0567
