Customer "stickiness" ... or ... customer "loyalty" ... is it profitable? Research performed by HBR,...
Customer "stickiness" ... or ... customer "loyalty" ... is it profitable? Research performed by HBR, Reinartz Kumar indicates that longterm customer loyalty does not necessarily produce high profits from that group
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Full title
Customer "stickiness" ... or ... customer "loyalty" ... is it profitable? Research performed by HBR, Reinartz Kumar indicates that longterm customer loyalty does not necessarily produce high profits from that group
Author / Creator
Publisher
Rodman Publishing
Journal title
Coatings world, 2015-06, Vol.20 (6), p.24
Language
English
Publication information
Publisher
Rodman Publishing
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Alternative Titles
Full title
Customer "stickiness" ... or ... customer "loyalty" ... is it profitable? Research performed by HBR, Reinartz Kumar indicates that longterm customer loyalty does not necessarily produce high profits from that group
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_gale_infotracgeneralonefile_A441490592
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracgeneralonefile_A441490592
Other Identifiers
ISSN
1527-1129
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