What Attracts Followers?: Exploring Factors Contributing to Brand Twitter Follower Counts
What Attracts Followers?: Exploring Factors Contributing to Brand Twitter Follower Counts
About this item
Full title
Author / Creator
Publisher
Hershey: IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
Hershey: IGI Global
Subjects
More information
Scope and Contents
Contents
Although business and researchers acknowledge the importance of social media, little research has been conducted to explore what attracts people to follow brand Twitter accounts. This research attempts to achieve an analytical understanding of the factors that contribute to brand Twitter follower count based on social network and communication theo...
Alternative Titles
Full title
What Attracts Followers?: Exploring Factors Contributing to Brand Twitter Follower Counts
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_gale_infotracgeneralonefile_A759132461
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracgeneralonefile_A759132461
Other Identifiers
ISSN
1546-2234
E-ISSN
1546-5012
DOI
10.4018/JOEUC.2021010104
