A demand analysis for the Chinese Professional Baseball League 1990 -2008
A demand analysis for the Chinese Professional Baseball League 1990 -2008
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Publisher
International Marketing Reports
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Language
English
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International Marketing Reports
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Contents
The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a h...
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A demand analysis for the Chinese Professional Baseball League 1990 -2008
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TN_cdi_gale_infotracmisc_A281461850
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracmisc_A281461850
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ISSN
1464-6668
